Last year we talked about the current commercial strategies of Intel, NVIDIA and AMD, but now we want to analyze just the strategies of AMD.
Former CEO Rory Read has paved the way, and now the CEO Lisa Su is doing a great job making AMD great again (Trump citation needed). But how?
Firstly, we have to quote Jerry Sanders, first AMD CEO: “People first, products and profit will follow”. Thanks to this idea, AMD has grown to the point of becoming the main Intel competitor. Despite the limited resources, AMD has been able to create some little gem, like K7, Hyper Transport, and K8.
Rory Read, as CEO, has taken up Sanders’ idea, creating a team of senior "pissed-off" engineers (Zen/K12 team), and calling back some never forget AMDers: Raja “The Oracle” Koduri, Terry “Catalystmaker” Makedon, and so on. Do you remember Mr. Wolf in Pulp Fiction? "I'm Rory Read. I solve problems".
Now, Lisa Su must insure that these efforts will be successful.